Kurt just sent me the link to this story from The Hollywood Reporter about the 36th annual Key Art Awards. I’ve never heard of this ceremony before, but apparently these are the awards that recognize achievement in marketing in regards to film. It ties in really nicely with our recent discussions (both in the Cinecast and posts) about cool movie posters, but it also includes trailers, TV spots and web design.
These awards break down marketing into several categories. There are awards for different genres in TV spots, posters and trailers, also DVD packaging and even an award for marketing that gets people to go to see a movie that has gotten poor reviews (winner: Step Up); just to name a few.
Little Miss Sunshine (review) won best overall poster while the terribly underrated Little Children (review) was co-winner for best in show audio-visual along with Thank You for Smoking (review).
excerpt from the main article at Hollywoodreporter.com…
In the main competition, 442 movie advertising and marketing professionals judged a record 1,452 entries. The eligibility period was January-December 2006. A judging event was held April 25 at the Pacific Design Center in West Hollywood.
“The marketing has never been more stimulating,” said John Kilcullen, publisher of The Hollywood Reporter. “The submissions reflect the great work the community is doing.”
New categories were added this year to recognize work in animation, documentary and horror films. To present the animation awards, Nancy Cartwright — who provides the voice of Bart Simpson –arrived onstage with a Bart puppet, with whom she conversed in a comedic exchange.
This year’s presenters also included Tobin Bell, Wes Craven, Rob Cohen and Dave Foley.
Click on this link to unwrap text of all the night’s winners and some images:
UNWRAP TEXT or SHOW **SPOILER**
Here is the complete breakdown of winners from the show along with a few images of their work (click on image to see a larger version):
Action/Adventure Posters
“V For Vendetta” — Concept Arts & Warner Bros.
Animation Posters
“Ice Age The Meltdown” — Faction Creative & 20th Century Fox
Comedy Posters
“Little Miss Sunshine” — BLT & Associates, Inc. & Fox Searchlight
Documentary Posters
“An Inconvenient Truth” — The Ant Farm & Paramount Vantage

Drama Posters
“Hard Candy” — Art Machine & Lionsgate
Horror Posters
“The Descent” — Art Machine & Lionsgate

Teaser Posters
“Crank” — New Wave Creative & Lionsgate
International Posters
“Paris Je T’aime” — The Refinery & Celsius Films

Festival/Market Posters
“Los Angeles International Short Film Festival” — Crew Creative
Theatrical Standees
“Over the Hedge” — JJ&A & Dreamworks SKG
Special Recognition Print
“The Prestige” — Crew Creative & Warner Bros. International

Outdoor Advertising
“Borat: Cultural Learnings of America For Make Benefit The Glorious Nation of Kazakhstan” — New Wave Creative & Fox International
Co-Branded-Print
“Cars: State Farm - New York Times Insert” — Pixar Animation Studios & Buena Vista Pictures Marketing
Best Copy (Print & A/V)
“Talladega Nights: The Ballad of Ricky Bobby”– Ignition Creative & Sony Pictures
DVD Packaging - Print
“Grease: Leather and Satin Jackets, Rockin Rydell Special Edition” — Multi Packaging Solutions & Paramount Home Entertainment
Special Recognition - Home Entertainment
“Walk The Line: The Black Edition” — Shoolery Design & 20th Century Fox Home Entertainment
Consumer A/V - Home Entertainment
“Reds” — The Cimarron Group & Paramount Home Video
Action/Adventure Trailers
“Casino Royale” — Create Advertising Group & Sony Pictures
Comedy Trailers
“Thank you for Smoking” — Craig Murray Productions & Fox Searchlight Pictures
Documentary Trailers
“An Inconvenient Truth” — The Ant Farm & Paramount Vantage
Drama Trailers
“Little Children” — Mark Woollen & Associates & New Line Cinema
Horror Trailers
“The Hills Have Eyes” — Trailer Park & Fox Searchlight Pictures
Action/Adventure TV Spots
“X-Men : The Last Stand” — Trailer Park & 20th Century Fox
Comedy TV Spots
“Scary Movie 4″ — inSync Advertising & Dimension Films
Documentary TV Spots
“An Inconvenient Truth: Percussion Revised” — Paramount Vantage & Paramount Vantage
Drama TV Spots
“Little Children” — Mark Woollen & Associates & New Line Cinema
Horror TV Spots
“When a Stranger Calls” — inSync Advertising & Screen Gems
Animation A/V (Trailers & TV Spots)
“Cars” — Trailer Park & Walt Disney Pictures
Special Recognition - A/V
“United 93″ — Aspect Ratio & Universal Pictures
International Trailers & TV Spots
“Casino Royale” — Create Advertising Group & Sony Pictures International
Motion Graphics
“The Da Vinci Code” — Intralink & Sony Pictures
Co-Branded Audio Visual
“Pirates of the Caribbean: Dead Man’s Chest: Office Attack - Master Foods” — McCann-Erickson & Buena Vista Pictures Marketing
Best Website Design
“Miami Vice” — Project C & Universal Pictures
Special Recognition - Internet
“Snakes On A Plane” — Varitalk & New Line Cinema
Best of Show — Print
“Little Miss Sunshine” — BLT & Associates, Inc. & Fox Searchlight
Best of Show — Audiovisual
“Little Children” — Mark Woollen & Associates & New Line Cinema
“Thank you for Smoking” — Craig Murray Productions & Fox Searchlight Pictures